Chelsea 25/26 season kit

Design & Inspiration

• The kit features a textured clash print in Rush Blue with lighter blue highlights, inspired by West London's creativity, architecture, and energy—most notably Chelsea Town Hall and other local landmarks.

• Trim details include white and red accents along the collar and sides, paying homage to heritage hues from Chelsea’s earlier kits.

• It continues the club’s tradition of no front-of-shirt sponsor, maintaining a clean aesthetic (although a gold World Champions badge may feature)

Fabric & Performance

• Engineered using Nike Dri‑FIT ADV, the shirt offers advanced sweat-wicking performance, including open‑hole ventilation zones in high-heat areas for enhanced cooling and comfort.Made with recycled polyester fibers, this kit supports Nike’s sustainability initiative while keeping it lightweight and breathable.

Launch Highlights

• Unveiled in a high-spirited promotional video set to Madness’ “Our House”, the launch features player cameos (like Cole Palmer and Lauren James) and Chelsea’s cultural icons like Suggs, reflecting the kit’s connection to London life.

• Reviews across the Premier League range from appreciation for its refined nods to heritage and architecture to some critiques calling the grunge-esque print “too busy.

• Among fans, reactions have been mixed:

  “How hard is it to have a plain blue home kit with no patterns?”
  “Call me crazy but the patterns are what make it feel like a kit rather than a t‑s